.MUSIC Press Kit

"The .MUSIC domain will serve as a badge of trust, safety and credibility to the music consumer."

".MUSIC can be the first TLD with copyright protection provisions and enforcement. These ensure .MUSIC is a safe haven for legal music consumption and licensing and to increase consumer trust and safety"

".MUSIC could be the biggest thing to happen to the web"

" .MUSIC's priority is to make the .music domain widely available to the global music community... DotMusic's other plans include ways to optimize search engine results for .music Web sites."

"Only legitimate, professional artists could be approved for a .music suffix. If fans typed in ladygaga.music or queen.music, they would know they were getting authentic sites rather than pirates or imitators that are frequently found in .com and .net domains. ...When you buy music, you want it to be a legitimate sale - you want to know the website you're visiting is secure and trusted and it's actually the band."

"Envision .music as the industry's trusted inventory of Web sites operated by musicians, managers, studios, promoters, composers and so on. For example, only artists with verifiable professional identities could create sites such as queen.music or pink.music. The .music domain will help Internet users easily connect to their favorite band's real Web site by typing the name of the band followed by .music on their Web browser; and will help musicians sell their music directly to consumers."

"Makes it easy for consumers to find official sites ... especially when leaving their e-mail address or credit card number"

"To make sure only legitimate owners get first shot of these domain."

"Radiohead backs .music community bid."

"The truth is that community-based Top Level Domains which bring together specific groups under a shared passion or interest (e.g. .MUSIC) will likely prove to be more successful and dynamic in the future."

".MUSIC assembled the biggest coalition in the history of music"

".MUSIC addresses ...to benefit the music industry"

"In what could prove to be an extraordinary David versus Goliath story, an independent musician may walk away with the highly coveted .music top-level domain, beating off competition from Google, Amazon, and the music industry itself."

"Goodbye .COM and hello .MUSIC."

".MUSIC presents an opportunity to create a safe home for digital music on the Web under the .music domain name."

"The suffixes to internet addresses, the best known of which is perhaps .COM could soon include the likes of .MUSIC"

".MUSIC might be the most compelling extension in the entire space. Music is a word that sort of transcends language, it's got no plural... It's really exciting because you could sort of think about how artists and companies might want to have domains in there."

"Community domains that bring together specific groups under a shared passion or interest (e.g. MUSIC) will be the biggest change to social enterprises and the non-profit sector since the advent of online fundraising."

"Industry or activity-specific names are also expected to get attention, for example .MUSIC. This is an exciting change."

"New domains, such as .MUSIC ...to join the 22 existing handles, such as .COM."

"Forget .COM or .ORG ...applicants can register a new suffix like .MUSIC."

"This will vastly enrich your Internet experience. You'll be seeing domains grouped under .MUSIC."

"ICANN is opening up the web to top-level domains with any suffix such as .MUSIC."

"The new generic top-level domains (gTLD), could be anything from .MUSIC to .TIME."

"Where would this new music ecosystem "live"? One idea is .music"

"Arts councils and music industry groups are also backing DotMusic"

".MUSIC's priority is to make the .music domain widely available to the global music community"

"The dot-com monopoly could be nearing the end"

"Authentic sites rather than pirates or imitators that are frequently found in .com and .net "